Mastering the art of selling cars—and remaining profitable while doing so—has been the goal for auto retailers for over a century. But a fairly recent trend of too much data, and knowing how to…
Drive to Success: Build a Brand Story Worthy of Advocacy
A great story sticks with you for years. The same idea is at the core of building your brand’s story and empowering your brand advocates. Reaching your customers on an emotional level and engaging…
Destination: Success – A Guide to Profitability
The road to success is filled with twists and turns. With new technology and empowered car buyers, the auto industry is constantly changing. Knowing where exactly to invest your time and energy can be…
Drive to Success: Measuring Customer Lifetime Value
Most businesses focus on bringing in new customers. Building marketing strategies, reaching new people, and getting your dealership’s online experience up-to-speed are very important, yet few dealers pay attention to their top-tier customers. And…
3 Ways Easy-to-Learn Technology is Good For Your Business
Technology changes every day and, often, businesses have a difficult time keeping up. When your dealership falls behind the technology curve, it’s painfully obvious. Auto dealers, famously, tend to hang onto old technology. While…
Drive to Success: Service Lane Optimization Solutions
The issue of margin compression has shifted from “solution” to “management” recently, as dealers are now finding ways to live with the conundrum, rather than look for an outright fix. For most dealers, the…
Are You Losing Money Across Your Operation?
This article originally appeared on Digital Dealer here. Just like we run our homes and our lives, we run our businesses by our calendars. It keeps us on track, organized, and efficient. However, the…
Drive to Success: Fight Margin Compression with Improved Operational Efficiency
Auto dealers have heard it again and again: People are buying cars, yet margin compression continues to chip away at dealership profits. In some cases, dealers are selling automobiles at a loss! Could a…
Four Keys to a Successful DMS Switch
Upgrading your Dealer Management System (DMS) is a must-do. But, just like other franchise dealerships, you may postpone this important upgrade for many reasons. And it makes sense—who wants to introduce fear, change, and…
Drive to Success: The Future of F&I
Welcome to the age of the “empowered customer.” Car buyers are doing their homework, and that includes research on financing and insurance, well before they visit your dealership. They need more than a good…
Next Generation of Dealers Wants to Hold onto Dad’s Legacy, Not His DMS
This article originally appeared on CBT Automotive Network here. For some auto dealers, Father’s Day is more than an opportunity to celebrate Dad. It’s a chance to celebrate the man who brought them into…
Drive to Success: Digital Retailing for Dealers 101
Automotive dealers looking to battle margin compression, reach more customers, and grow their online presence must optimize their digital retailing strategy. But what exactly is digital retailing, and what is the best method for…
