Your dealer management system (DMS) is the backbone of your dealership.
However, are you leveraging the data running through and stored on your DMS to drive maximum profits?
In the March issue of Auto Dealer Monthly, I discuss how you can use your DMS’s built-in reporting capabilities to efficiently manage inventory, sales, service and parts. Two key areas where the use of your DMS data and reporting can be invaluable to your dealership are:
- Inventory – Inventory reporting from your DMS allows you to monitor the costs associated with reconditioning vehicles, carrying aged inventory and wholesaling vehicles
- Service and Parts – You can use your DMS data to analyze service technician efficiency and productivity reports to effectively manage your service business for profits.
In my article, I show how several dealerships, including the Gunn Automotive Group, the Heller Automotive Group and the Todd Wenzel Automotive Group, are using their DMS data to improve their businesses. Mining the data in your DMS can help your sales team better prospect for potential buyers and source in-demand used vehicles, and improve your service team’s ability to target customers with service and maintenance reminders and offerings relevant to the individual and their vehicles. In addition, this mining can help improve overall customer communications, which can pay off for your dealership for years to come.